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DEALER SPOTLIGHT: Riverlea

Riverlea is a large independent agricultural & construction machinery dealer, including horticultural equipment and fabrication services. Suppliers of leading brands such as CLAAS, CASE, MANITOU, AMAZONE, MCCONNEL, SMYTH, K TWO, IFOR WILLIAMS and many more.
Who are Riverlea? Pwy yw Riverlea? 

We’ve been proud to serve the farming and construction community along the M4 corridor, covering South, West, East and Mid Wales and exporting frequently across the globe.  Always ‘servicing what we sell’ with the experience of our 75 loyal and committed staff working from our four strategically placed locations in Whitland, Crymych, Cowbridge and more recently Raglan, our story began over 50 years ago.

Mae Riverlea yn gwmni amaethyddol annibynnol sydd yn gwerthu peiriannau ac offer garddwriaeth ac adeiladu. Rydym yn gwerthu brandiau CLAAS, CASE, MANITOU, AMAZONE, MCCONNEL, SMYTH, K TWO, IFOR WILLIAMS ac eraill. 

Rydym yn falch i wasanaethu’r gymuned amaethyddol ac adeiladu ar draws yr M4, yn ymestyn o’r De, Gorllewin, Dwyrain a’r Canolbarth ac yn aml yn allforio ar draws y byd.  Yn ‘gwasanaethu popeth rydym yn gwerthu’ gyda phrofiad 75 o weithwyr profiadol sydd ar draws y 4 lleoliad.

When was the business started and by whom? Pryd a sut ddechreuodd y busnes? 

From little acorns, Riverlea’s journey began in Crymych in 1972. John Hill, followed by two of his sons, Mike and Dave, began building a reputable business and expanding premises, which then led to the extended territory with a base in Whitland.  This was soon outgrown and a purpose built facility was opened in 1983 by none other than Helmut Claas, founding member of the Claas Group. This facility has also expanded with an additional 5 acres in recent years, along with a new storage facility to accommodate the ever growing numbers of foragers, combines etc.  

1992 saw Riverlea being offered the opportunity to grow their territory even further, and combine a branch which had previously opened the year before in Bridgend, to cover South East Wales with the CASE construction brand. 

By 1994 the business had again outgrown the premises, which is when the agricultural part of the business moved to Cowbridge.  Raglan became the latest expansion project, giving Riverlea a fantastic location to service Monmouthshire, parts of Gloucestershire, Powys and beyond, supported again by many loyal customers and the brands that we continue to sell. 

Dechreuwyd y cwmni yn 1972 ac adeiladodd John Hill a’i feibion cwmni llewyrchus, yn tyfu’r lleoliad gyda’r cartref yn Hendy Gwyn a’r Daf. Yn fuan, roedd y lleoliad yn rhy fach ac agorwyd lle yn 1983 gan Helmut Claas, aelod cyntaf y grŵp Claas.

Yn 1992 cafodd Riverlea y cyfle i ymestyn, ac agorwyd lleoliad ym Mhenybont a’r Ogwr i wasanaethu ardal De Ddwyrain Cymru gyda CASE. Erbyn 1994 roedd y cwmni wedi tyfu eto ac roedd angen symud i’r Bontfaen. Raglan oedd y prosiect diweddaraf, yn galluogi Riverlea i wasanaethu Sir Fynwy a rhan o Gaerloyw, Powys ac ymhellach.

What are your unique selling points? Beth yw cryfderau’r cwmni?

We take pleasure knowing that the machinery we retail are solid reliable brands who provide great support to us as a dealer, which we endeavour to pass on to our customers through our engineers, sales team, and parts staff.  Confidence continues to grow as we see that the machinery is becoming more reliable as technology progresses, something which we strive to embrace, allowing us to become more efficient as time moves forward.

With the help of our long standing and experienced staff, and alongside the up-and-coming younger ones, we continue to support our customers with knowledge and expertise to the best of our ability, while maintaining Riverlea’s reputation in providing excellent service and back-up whenever it is needed.

Rydym yn ymfalchïo yn y ffaith bod gennym peiriannau a brandiau dibynadwy a rhain ond yn gwella gyda’r dechnoleg diweddaraf. Gyda’r staff hirdymor a’r rhai newydd, ifanc byddwn yn dal ati i gefnogi cwsmeriaid gyda’n gwybodaeth.

How does Riverlea support the agricultural community? Sut mae Riverlea yn cefnogi’r gymuned amaethyddol?

We support local shows where we are able across our large territory, but always look to engage and support Young Farmers and various charities with contributions.  Holding events such as Young Farmers evenings, and specific events to showcase individual manufacturers as we feel the intimacy can be more informative for our customers, who often leave having learned something new from the experience. 

You will always find us at the Winter Fair at Builth Wells, where during the summer months we support our manufacturers who always offer a warm welcome to our customers in return.  During our 20 years holding the famous Riverlea Spring Show at Carmarthen showground, we have raised thousands of pounds for various charities including Air Ambulance Wales, MND, Prostate Cancer UK to name but a few. 

Rydym yn cefnogi sioeau lleol pan yn bosib ac yn cefnogi Mudiad y CFFI ac elusennau arall. Yn cynnal noswaithu agored i’r CFFI a noswaithu penodol sydd yn edrych ar y brandiau er mwyn gwella’r wybodaeth i’r cwsmer. Mae Riverlea yn edrych ‘mlaen at fynychu’r Ffair Aeaf yn Llanelwedd. Dros yr 20 mlynedd o gynnal Sioe Wanwyn Riverlea ar faes y sioe yng Nghaerfyrddin rydym wedi codi miloedd o bunnoedd tuag at elusennau Ambiwlans Awyr Cymru, MND, Prostate Cancer UK i enwi ond ychydig.

To contact Riverlea:

www.riverlea.co.uk

info@riverlea.co.uk

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Millfield, Whitland, Carmarthenshire, SA34 0QQ 

01994 240644   

Crymych, Pembrokeshire, SA41 3QX 

01239 831733 

Unit 30 Vale Business Park, Llandow, Cowbridge, Vale of Glamorgan, CF71 7PF 

01446 775602 

High House, Bryngwyn, Raglan, NP15 2BS 

01291 691005 

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